5 Essential Books to Understand B2B Sales 2.0
Guest Post by: Katie ByrnesTo effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and...
View Article4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
Guest Post by: Carol FoxThe changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible...
View ArticleThe Evolution of a Marketer
Guest Post by: Maria PergolinoB2B Marketing: The Evolution of a MarketerAccording to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a...
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B2B SalesBoost
While every business is unique, most B2B players face similar challenges when pursuing sustainable, organic growth. As market transparency increases, customer loyalty and margins evaporate. Somehow...
View ArticleB2B Social Media Myths – My Favorite Lessons from Jay Baer at...
Guest Post by: Maria PergolinoThey say you save the best for last. And this time they were right.Jay Baer ended the first day of MarketingSherpa’sB2B Summit in San Francisco with a memorable keynote....
View ArticleAre You Lost in A B2B Sales Lead Paradox?
Guest Post by: Maria PergolinoYour B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your...
View ArticleWhy B2B Companies Should Use Foursquare
Guest Post by: Maria PergolinoThe explosion of social media has effects far beyond how B2Bs market. Companies everywhere struggle with the question of how to manage their B2B social media efforts and...
View ArticleOver 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and...
Guest Post by: Maria PergolinoSo, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on...
View ArticleGame Theory for Marketing Automation
If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything...
View ArticleB2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner
by: Chris Russell, via the Marketo blogWant the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media...
View ArticleSAP: Convincing the CFO That B2B Social Media Can Be a Benefit
Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing...
View ArticleHow B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere...
The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the...
View ArticleDoes Facebook Work for B2B Lead Generation? Hell Yes!
Written by Jason Miller.To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.Facebook boasts the largest user...
View ArticleSocial Works for B2B, So Get Over Yourself
It’s never going to stop. There are those that still don’t believe that social media is an effective strategy for B2B marketers and probably never will be convinced. And that’s OK. Those of us who do...
View ArticleB2B Employee Brand Engagement
Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and...
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